5 reasons why branding is necessary for Startups

30th May 2023 By Adosphere

Have you ever interchangeably used brand names like “Google” or “Xerox” instead of “search engine” or “photo copy”? Well, that’s good branding. What most startups don’t have on the agenda right from the start, is branding. It is believed to be a practical concept only for big companies, not budding startups. But with the ever expanding market, every business needs its own unique brand to make the mark. Not having a distinguished brand for your startup, might turn out to be a fatal mistake in the longer run.

Here’s why your startup needs to breathe in and out branding for constant growth:

1. Establishes your unique identity

A brand is an entity on its own. Your brand becomes the personality of your product and vocalizes it. It introduces your startup to the market the way you want it to. Your brand conveys your product’s purpose, core values and above all, what you stand for. You can let your brand alone interact with the customers. It’s your brand that will set you apart from the crowd, which makes it crucial to invest in it correctly.

2. Boosts up your sales

Once your core values are communicated to your customers, they start relating to your brand and hence, trusting it. You're not just another business people turn to, they believe in your brand. This creates a sense of faith and goodwill amongst your customers, making your product reliable. And as it goes without saying, this is reciprocated with word of mouth for your startup. Here's how social media can impact your startup.

3. Cuts through Competition

Even with all the coffeehouses in the world, why is it that we all collectively recall Starbucks? Even with multiple shoe brands across the globe, only a few names like Nike and Adidas pop up in our heads. You guessed it right, branding it is. When in the market, your customers would head to the brand which they trust and rely on, from numerous other businesses. Moreover, it's the startup's promising sense of commitment showcased through branding which attracts customers. With your distinguished brand, you can focus specifically on what your brand offers which others don't. Once people associate themselves with your brand, nobody else stands a chance.

4. Books your ticket for the longer run

Brands indicate sustainability, all established brands have a loyal clientele. Once you build yourself as a brand, your customers would know you're in for the longer run. Businesses rise and fall everyday, but brands are there to stay. Furthermore, brands help revive businesses the fastest with most efficiency. Brands often develop an image which sticks in people's minds and they better adapt to the changes which a brand might undergo.

5. Transforms into a trend

It is no surprise that when something becomes a trend, it surpasses all boundaries of age, gender, economic background and purpose; people always want in on a trend. But for something to become a trend, it not only needs to stand out, but has to convey an impactful purpose.

What better way to become a trend than branding. All your business needs to do is, start gaining popularity amongst your initial customers, and with the correct pace of verbal recommendation and loyal appeal, the word would be out on the streets in no time. The minute you grab the essence of branding for your startup, you'll need a game plan to go about it.

That's where we step it. With our Marketing Acceleration Program, we'll cover your brand strategy, product positioning, brand architecture, content strategy, performance marketing and more, we will help you transform your startup. We value your vision, and would make it our own for your startup. And together, we can work wonders.

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